I love to help other authors who are coming along on this crazy journey with me. So to that end I break down all the stats I can for folks, and post them on my blog. But I thought it would be helpful to have one central point where I can point people, so they can see the full knowledge base I am offering.
When I started out, I had no other authors that I knew well enough to ask questions about sales numbers, social media growth, etc. I'm a big believer in the concept of 'be the change you want to see' so I started sharing all that information, in hopes that it would motivate other authors to do the same. And even if they don't, at least this information is available to anyone who wants to know what those types of stats look like for a small time author like myself.
Every time I launch a book I record all the statistics. I also do posts about things like when I hit my break even point. You can see all those posts by clicking HERE.
Each month I break down how my numbers were. I track my social media growth (or shrinkage), as well as all the money that comes in, ranging from book sales to POD shirt sales. You can see all those posts by clicking HERE.
If you don't have time to look at monthly reports, then maybe a yearly breakdown is more your speed. You can see all those posts by clicking HERE.
I do a lot of conventions. I don't do recap posts on all of them, but for those that I do, I relay information like what panels I was on, how sales went, what my costs were, etc. You can see all those posts by clicking HERE.
Dragon Con is my biggest event each year, so it gets it's a page where I have all my past years blogs on it. You can see them all by clicking HERE.
I am a big believer in defining success for yourself. I like to track my own success markers, and love to celebrate when I hit one. You can see all those posts by clicking HERE.
If you are reading all these posts, especially the monthly recaps, you need to understand that they don't paint the entire picture. Mostly because I don't list out most of the one off expenses in all places. What does this mean?
- The monthly report is as accurate as I can make it in that moment. Sometimes I realize a number is off somehow after the fact. When that happens, I don't go back and change it. I just make sure the next one is more accurate, and update my master spreadsheet.
- If I buy something for my booth, like a book stand or rack, I don't include it in the monthly report.
- I don't list out the cost of ordering inventory, like books, stickers, and zines.
- I don't include my booth fees, hotel rooms, or food costs for cons in the monthly report.
- I do usually list out the booth fee and hotel cost in a convention recap. I usually leave off food and gas, though I may mention it in general terms.
- I don't currently pay for ads. When I do, I will probably list that out in another expense.
- The book launch posts are pretty damn accurate though. I list all the relevant expenses there.
So understand that you are mostly seeing the profit. Which I realize is posting a pretty rosy picture. It's easy to make a profit when you have no expenses.
To that end, I will start showing my expenses more fully. This will probably take the form of one post at the end of the year. It may even just be part of my yearly recap. I might make it a twice a year thing, maybe around the time I update my books sold totals. Hard to say right now. But I want you to have the most information I can safely share to you as possible.
Stephanie, author of The Alex Steward Series, was the first to join in! Here is a link to her first post: CLICK HERE
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