Monthly Recap: December And Year End 2021

TRANSPARENCYMONTHLY RECAPMILESTONE

12/31/20223 min read

First, I'll go over the December numbers. Then, down below I'll hit the yearly numbers!

December was a pretty good month! I got a nice little bump to my shirt sales thanks to the holiday season no doubt. I believe this was my best month ever for TeePublic, even with them running non-stop sales that cut into my bottom line. My socials also did pretty good. I was buoyed there by taking part in a fun little giveaway with a bunch of other awesome authors. Twitter saw negative growth, but that's mostly because I have largely stopped using it. I'm on the fence about what I am going to do with it, and my Howard Marsh Instagram. Time will tell. Also, starting next month I will begin tracking my discord group numbers I believe. My books sales broke 100 for the 3rd month in a row, which has me absolutely giddy. Coming out with my omnibus really helped there. I only sold 4 ebook copies of it, but they were a tidy little bump non-the-less right there at the end of the month to push me over.

DECEMBER TOTALS

Social media Growth:

  • TBB Facebook Follows: 633 (+1)

  • TBB Insta: 506 (+31)

  • TBB Fan Group: 167 (+0)

  • TBB Twitter: 391 (-1)

  • Howard Marsh Instagram: 115 (0)

  • Hilltop Howlers Insta: 1095 (+30)

  • Hilltop Howlers Facebook Follows: 942 (+30)

  • Youtube: 93 subscribers (+1)

  • Email list: 175 subscribers (+13)

Income:

  • 0.00 - Fiverr.

  • 61.34 - Amazon Merch.

  • 0.00 - Redbubble.

  • 40.50 - TeePublic.

  • 8.20 - Itchio.

  • 4.23 - Drivethrurpg.

  • 7.49 - Patreon (patrons: 3)

  • 109.39 - Book sales/KENP

  • 0.00 - In person book sales

  • 1.09 - Amazon Affiliate Income

Expenses:

  • 29.50 - Podcasting Fees (Hosting + Zoom for Interviews)

Monthly total made:

  • 202.74 (513.91 last month)

  • Decrease of: 311.17


You know, when you look at things month by month it can sometimes be hard to really see the growth. But when you tally it over a year...things really do add up! I actually had decent growth on most of my socials! Well, not my Howard Marsh Instagram. But outside of that I did pretty good! I do wish my email list had grown a bit more exponentially, but it is what it is. And I am getting ever closer to that 100 mark on youtube, which has been a goal for a long time. If this rate of growth continues, maybe I will hit it by the mid point of next year! And of course, as always the socials of my non-profit I run grew like the dickens.

On the money side, obviously I traded Fiverr money for Book Sales money. But not even factoring in person sales, just my Amazon book sales alone far trumped my previous years fiverr money, so I am very, very happy with that. I took a hit on Patreon, as most of last years money came from a tier that was for an advertisement on Books, Beards, Booze that we did away with. But I started and ended the year with 4 patrons, and not all the same ones, so I think I am heading in the right direction there. And my affiliate money dropped, but I suspect that this time next year, if all goes to plan, I will be much, much happier with that number as my list making project starts to pay off a bit. All in all, everything else grew at least a little, and I made almost 1k more this year over last!

YEARLY TOTALS

Social media Growth:

  • TBB Facebook Follows: 633 (+66)

  • TBB Insta: 506 (+120)

  • TBB Fan Group: 167 (+7)

  • TBB Twitter: 391 (+92)

  • Howard Marsh Instagram: 115 (+2)

  • Hilltop Howlers Insta: 1095 (+305)

  • Hilltop Howlers Facebook Follows: 942 (+501)

  • Youtube: 93 subscribers (+13)

  • Email list: 175 subscribers (+95)

Income: First paratheses is last years total, second is growth/decrease

  • 12.00 (1,269.20) (-1,257.20) - Fiverr.

  • 382.86 (320.24) (+62.62) - Amazon Merch.

  • 50.24 (47.40) (+2.84) - Redbubble.

  • 263.00 (253.25) (+9.75) - TeePublic.

  • 168.00 (139.30) (+28.70) - Itchio.

  • 33.17 (21.81) (+11.36) - Drivethrurpg.

  • 74.49 (222.32) (-147.83)- Patreon (patrons: 4)

  • 1,783.86 (387.20) (+1,396.66)- Book sales/KENP

  • 1,024.00 (+1,024.00)- In person book sales (0)

  • 24.71 (49.39) (-24.68)- Amazon Affiliate Income

Expenses:

  • 266.00 - Podcasting Fees (Hosting + Zoom for Interviews)

Yearly total made:

  • 3,550.33 (2,601.11 last year)

  • Increase of: 949.22