Monthly Recap: December And Year End 2021
TRANSPARENCYMONTHLY RECAPMILESTONE
First, I'll go over the December numbers. Then, down below I'll hit the yearly numbers!
December was a pretty good month! I got a nice little bump to my shirt sales thanks to the holiday season no doubt. I believe this was my best month ever for TeePublic, even with them running non-stop sales that cut into my bottom line. My socials also did pretty good. I was buoyed there by taking part in a fun little giveaway with a bunch of other awesome authors. Twitter saw negative growth, but that's mostly because I have largely stopped using it. I'm on the fence about what I am going to do with it, and my Howard Marsh Instagram. Time will tell. Also, starting next month I will begin tracking my discord group numbers I believe. My books sales broke 100 for the 3rd month in a row, which has me absolutely giddy. Coming out with my omnibus really helped there. I only sold 4 ebook copies of it, but they were a tidy little bump non-the-less right there at the end of the month to push me over.
DECEMBER TOTALS
Social media Growth:
TBB Facebook Follows: 633 (+1)
TBB Insta: 506 (+31)
TBB Fan Group: 167 (+0)
TBB Twitter: 391 (-1)
Howard Marsh Instagram: 115 (0)
Hilltop Howlers Insta: 1095 (+30)
Hilltop Howlers Facebook Follows: 942 (+30)
Youtube: 93 subscribers (+1)
Email list: 175 subscribers (+13)
Income:
0.00 - Fiverr.
61.34 - Amazon Merch.
0.00 - Redbubble.
40.50 - TeePublic.
8.20 - Itchio.
4.23 - Drivethrurpg.
7.49 - Patreon (patrons: 3)
109.39 - Book sales/KENP
0.00 - In person book sales
1.09 - Amazon Affiliate Income
Expenses:
29.50 - Podcasting Fees (Hosting + Zoom for Interviews)
Monthly total made:
202.74 (513.91 last month)
Decrease of: 311.17
You know, when you look at things month by month it can sometimes be hard to really see the growth. But when you tally it over a year...things really do add up! I actually had decent growth on most of my socials! Well, not my Howard Marsh Instagram. But outside of that I did pretty good! I do wish my email list had grown a bit more exponentially, but it is what it is. And I am getting ever closer to that 100 mark on youtube, which has been a goal for a long time. If this rate of growth continues, maybe I will hit it by the mid point of next year! And of course, as always the socials of my non-profit I run grew like the dickens.
On the money side, obviously I traded Fiverr money for Book Sales money. But not even factoring in person sales, just my Amazon book sales alone far trumped my previous years fiverr money, so I am very, very happy with that. I took a hit on Patreon, as most of last years money came from a tier that was for an advertisement on Books, Beards, Booze that we did away with. But I started and ended the year with 4 patrons, and not all the same ones, so I think I am heading in the right direction there. And my affiliate money dropped, but I suspect that this time next year, if all goes to plan, I will be much, much happier with that number as my list making project starts to pay off a bit. All in all, everything else grew at least a little, and I made almost 1k more this year over last!
YEARLY TOTALS
Social media Growth:
TBB Facebook Follows: 633 (+66)
TBB Insta: 506 (+120)
TBB Fan Group: 167 (+7)
TBB Twitter: 391 (+92)
Howard Marsh Instagram: 115 (+2)
Hilltop Howlers Insta: 1095 (+305)
Hilltop Howlers Facebook Follows: 942 (+501)
Youtube: 93 subscribers (+13)
Email list: 175 subscribers (+95)
Income: First paratheses is last years total, second is growth/decrease
12.00 (1,269.20) (-1,257.20) - Fiverr.
382.86 (320.24) (+62.62) - Amazon Merch.
50.24 (47.40) (+2.84) - Redbubble.
263.00 (253.25) (+9.75) - TeePublic.
168.00 (139.30) (+28.70) - Itchio.
33.17 (21.81) (+11.36) - Drivethrurpg.
74.49 (222.32) (-147.83)- Patreon (patrons: 4)
1,783.86 (387.20) (+1,396.66)- Book sales/KENP
1,024.00 (+1,024.00)- In person book sales (0)
24.71 (49.39) (-24.68)- Amazon Affiliate Income
Expenses:
266.00 - Podcasting Fees (Hosting + Zoom for Interviews)
Yearly total made:
3,550.33 (2,601.11 last year)
Increase of: 949.22
